Junior Social Media Executive
Parna Recruitment · Central London · GBP 25,000 - 33,000
Job summary
Junior Social Media Executive Our Client is a London-based food innovator dedicated to revolutionising the UK snacking landscape. The company operates with a start-up’s agility and a commitment to transparency, moving away from clinical health marketing in favour of bold, globally inspired flavours and accessible quality. As our clients signature food product continues to scale rapidly into major retailers like the Co-op and various independent health stores, the Social Media Executive will lead the brand’s digital evolution. The role involves managing a high-energy, "sticky" brand personality that is unapologetically fun and visually striking. With a core focus on sustainability through home-compostable and recyclable packaging, the brand offers a rich foundation for a creative storyteller to build a loyal community around the idea that healthy snacking should be the most exciting part of the day. Role Overview We are looking for a creative and detail-oriented Social Media Executive to manage and grow our clients brand’s presence across social platforms. The ideal candidate has a strong understanding of food culture, digital trends, and audience engagement, and can turn everyday food moments into compelling content that builds love for the brand. Key Responsibilities Plan, create, and publish engaging content across platforms such as Linked In , Instagram, Facebook, TikTok, X (Twitter), and YouTube Write captions, scripts, and short-form copy aligned with the brand’s tone of voice Coordinate food shoots, reels, stories, and short videos in collaboration with internal teams or external creators Manage the social media content calendar and ensure timely posting Monitor comments, messages, and mentions; actively engage with the community Track performance metrics (reach, engagement, growth) and prepare regular reports Stay updated on food trends, social media trends, memes, and platform updates Support influencer collaborations and campaign executions Ensure brand consistency across all social touchpoints Required Skills & Qualifications 1–3 years of experience in social media management (preferably in food, lifestyle, or FMCG brands) Strong written communication and storytelling skills Basic understanding of content performance analytics Hands-on experience with social media tools (Meta Business Suite, scheduling tools, etc.) Ability to multitask, manage deadlines, and work in a fast-paced environment Passion for food, dining, and consumer brands Preferred Qualifications Experience with short-form video content (Reels, TikTok, Shorts) Basic photo/video editing skills (Canva, CapCut, Adobe tools) Experience working with influencers or creators Understanding of paid social campaigns is a plus What We Offer Opportunity to work with a growing food brand Creative freedom and exposure to end-to-end brand campaigns Collaborative and dynamic work environment Competitive compensation and growth opportunities