Pricing Analyst

Job summary

Our client, a leading wealth management firm, are seeking a Pricing Analyst to help shape and develop the pricing framework and design for their investment and financial planning products, both individually and on an integrated basis, and across various servicing models. This is a contract role on an initial 6-9 month contract working in central London on a hybrid basis of 3 days in office and 2 remote. The pricing framework needs to align to the pricing strategy, and drive sustainable profitability, competitive positioning, and client retention. This role requires a blend of financial acumen, analytical skill, and business insight to ensure market competitive pricing that aligns with client value, profitability goals and regulatory standards. The role requires an ability to develop and implement pricing strategies balancing short-term revenue goals with long-term profitability. The role holder must be skilled in financial modelling and scenario analysis to assess impacts on margins and market share. The role holder must have a proven, strong capability to influence senior stakeholders and communicate complex pricing recommendations clearly. Key responsibilities: Build and maintain a comprehensive understanding of the clients investment management and financial planning products from a pricing and value perspective. Benchmark fee structures, discounting practices, and value propositions across competitors, and identify differentiation opportunities. Conduct competitor benchmarking and identify pricing gaps. Stress test various pricing scenarios based on tiered, bundling / packaged, hybrid, AUM-based, subscription and performance-linked pricing models. Produce analysis to predict churn risk, conversion potential, and acquisition sensitivity. Develop models and conduct scenario analyses to assess pricing options, demonstrating impact on profitability, client retention, and growth. Collaborate with finance, sales, and proposition teams to refine pricing strategies and align pricing with business goals. Harness your understanding of the competitor landscape to provide pricing and fee tariff recommendations based on competitor benchmarking, market trends, and internal performance data, in order to ensure the ongoing viability and competitiveness of our pricing strategy and fee tariffs. Support fee tariff optimisation and client segmentation strategies. Deliver an integrated pricing structure, including tiers, thresholds and add-ons, that will attract new business, maximize margins, align pricing with perceived value, and reinforce brand positioning, whilst ensuring transparency, fairness and adherence to Consumer Duty principles. Ensure pricing practices comply with industry regulations and internal policies. Create rollout plans (including approaches for legacy clients), resource allocation, and monitoring mechanisms for the launch and embedding of proposed changes to existing product / service pricing offered by the client, including an integrated pricing framework. Design pricing / fee tariffs linked to material amendments to existing products and proposition, and the development of new products and proposition. Assist in the design and analysis of customised pricing proposals, when necessary. Monitor and report key pricing metrics and KPIs to senior leadership and governance forums. Input into the production of assessment of value analyses across products and proposition. Use tools such as Excel, SQL, Tableau, or Power BI for data analysis and reporting. Key Requirements: Actuarial experience with an advanced understanding of pricing methodologies, elasticity modelling, and revenue optimization. This is not essential but would be highly desirable. Experience with delivering large scale analysis of existing pricing and updates to fee tariffs / schedule of charges within a wealth management, banking or financial services organisation. Experience with modelling integrated pricing strategies (e.g. cross product pricing, relationship level pricing). Proficiency in financial modelling and scenario analysis. Strong quantitative and analytical skills with attention to detail. Experience with data analysis tools (e.g., Excel, SQL, BI tools). Ability to interpret complex data into actionable insights. Strong background in market research, competitor analysis, and client segmentation. Understanding of pricing strategies on investment products, financial planning products, UK and International adviser platforms. Experience with pricing of Model Portfolio Solutions (MPS) and bespoke Discretionary investment products would be beneficial. Knowledge of regulatory frameworks affecting fee disclosures and pricing (e.g. Consumer Duty). Experience with delivering fair value assessments on products and services. Strategic thinking with a commercial mindset. Strong communication and stakeholder management abilities, with an ability to collaborate across cross-functional teams and influence senior decision-makers. Ideal candidate will have finance / investment management qualifications, but this is not essential if technical capability can be proven.