Influencer Marketing Manager
Burton Recruitment · Blackpool · GBP 40,000 - 45,000
Job summary
This is not a role for someone who wants to manage a spreadsheet and call it a day. We are one of the UK's fastest-growing digital brands, operating at serious scale in a competitive, high-energy space. Our affiliate channel is a core growth engine, and we're looking for someone ready to own it completely, from strategy through to execution. Influencer relationships are at the heart of what we want to build. If you know how to identify the right creators, structure performance-driven partnerships, and turn influence into measurable revenue, this could be the role you've been waiting for. What You'll Own Influencer and Partnership Marketing Build and manage a portfolio of high-performing influencer partnerships, from initial outreach through to ongoing optimisation Develop advertorial placements with UK newspapers and publications to drive high-quality, scalable acquisition Identify and onboard new creator talent, with a strong instinct for brand fit and commercial potential Negotiate terms, placements and exposure to maximise return on every partnership Affiliate Programme Management Lead and scale the full affiliate programme via AWIN, covering cashback, content, deal, email and comparison partners Own affiliate tracking, attribution and performance reporting using GA4 (HYROS MMM knowledge is a real bonus here) Monitor performance daily, staying on top of campaign accuracy and efficiency across our high-volume draw schedule Analyse CPA, ROI and incrementality data to continuously improve programme performance Cross-Functional Collaboration Work closely with Paid Media, CRM and Creative teams to keep messaging sharp and promotions aligned Stay ahead of industry trends, compliance requirements and best practice across the affiliate and influencer landscape What You'll Bring A minimum of 3 years marketing experience, with influencer partnerships front and centre of your track record An existing network of affiliate and influencer contacts you can activate quickly Strong working knowledge of AWIN and GA4 Solid understanding of affiliate tracking, attribution models and conversion journeys Experience working with UK publishers and advertorial content A commercial mindset and genuine comfort operating in a fast-paced, high-volume environment The confidence to represent the business externally at events, meetings and industry forums Strong organisational skills and the ability to manage multiple campaigns and partners without dropping the ball What's on Offer Competitive Base Monthly performance bonus linked to company profitability and personal objectives, including revenue growth, partner acquisition and efficiency improvements Real ownership of a key revenue channel in a genuinely fast-moving business The chance to shape something, not just maintain it